Adapt Your Communication Strategy with Video During the Crisis

Since the start of the health crisis, America has experienced two confinements. This unprecedented context is causing a drop in turnover for many companies, due to the postponement or cancellation of activities. Communication campaigns are bracketed.

However, today more than ever, it is essential to communicate. Keeping a connection with your community will facilitate a return to normal when the crisis is over.

This period can allow you to strengthen the proximity with your prospects and to retain your customers! Newsletters, television, or even social networks… several communication channels are available to you, you just need to have the right tool.

The government authorizes rehearsals, recordings, and filming during the second confinement. The video companies near me will ensure compliance with health measures for everyone’s safety.

This is where video comes in for business!

“Media” and “online” advertising volumes are decreasing and contribute to a 20% loss in the growth of the communication market.

This is the paradox of this crisis, during which all media (except cinema) are overconsumed by the population. According to the study conducted by Kantar Media, 40% of America people say they surf the web more and 46% watch more television. Not to mention that being in front of their screens forces consumers to be more attentive to messages!

Today, video is the king of marketing. Promotional, educational, or advertising films are highly recommended! This engaging support does not require any reading effort on the part of the prospect. He is able to deliver your message in a simple and powerful way, provided of course that he adapts his remarks to the situation and to the current centers of interest of the French people. Choose short sentences and playful texts.

TV commercials during the crisis

The brand plays mischievously on the overconsumption of pasta (a current event) to promote its offer via a very amusing advertisement “Don’t become a pope”. This video retains a humorous tone that plays down the situation and lightens the message it conveys to consumers. In this way, it adapts its communication to the news and promotes its easy kitchen boxes at home.

Audiovisual production is also an adequate medium for communication on social networks. Its format adapted to smartphones fits perfectly into online strategies. Ideal for addressing your community in an efficient and personalized way depending on the chosen platform.

This is what several companies have decided to do since the start of confinement on various social media.

Video communication on LinkedIn during the crisis

The Professional Body for the Prevention of Construction has shared on LinkedIn the good actions to be adopted by professionals in the sector. To do this, the company created a motion design video, an educational tool for transmitting information dynamically.

SPVIE Assurances uses the social network to promote a new offer adjusted to the crisis. It broadcasts a promotional film featuring families: a good way to humanize its digital communication.

Video communication on Facebook during the crisis

On Facebook, visuals in motion design, easy to produce remotely and particularly suited to this network, are multiplying.

This is the case, for example, of Leroy Merlin who created a tutorial clip on the withdrawal of products in stores during the covid-19 crisis. This institutional film aims to work on the brand image: a far-sighted brand that takes care of its staff and thinks of its customers.

We also see the appearance of virtual challenges on Facebook. The goal is to create a link and cause the buzz. For example, the virtual choir launched by the Facebook page Meet and Sing brought together a hundred singers in one video.

Video communication on YouTube during the crisis

The period of confinement is also conducive to developing its notoriety by meeting the current needs of the population.

Many “sports coach” YouTubers have understood this well, now is the time to produce as much content as possible on the theme of “sport at home” without equipment and adapted to living in an apartment.

Free is also playing on this trend to offer its services in a humorous video communication campaign on its YouTube channel. Several promotional films illustrate the lack of practicality of balcony-to-balcony discussions, unlike telephone conversations. With his final message “They stay at home. They understood everything”, the brand shows its support for the establishment of the quarantine. It is a very simple video production to make and financially affordable for society.

As you have seen, video is the reference communication tool in this time of crisis.

The possibility of producing certain formats remotely, the ease and speed of transmitting information and the ability to capture the prospect’s attention make this tool the perfect ally for proximity to your community.

If you are still not convinced, discover this infographic produced by the production company near me on the key figures of corporate video:

After this sharp decline in activity linked to the coronavirus, it will be essential to make up for the lost months… So don’t hesitate any longer, give visibility to your brand, turn to video content!

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