Mitochondria is the powerhouse of the cell.
Similarly, your website is the powerhouse of your business. It is an online representation of your entire organization. It represents the missions and structure that your organization follows. It indicates that your website should be part of your brand awareness campaigns.
Now, this does not mean that you have to abandon all the other mediums of brand awareness campaigns. You can continue with social media brand awareness campaigns, keeping your website at the top of the priority list. You can use the amalgamation of social media platforms and websites.
Allow us to explain. As a business owner, you can embed a responsive social media widget on your website and create brand awareness for your business.
How Will A Responsive Social Media Widget Help Your Business?
After the arrival of the digital era, it has become common for people to check out the website, even before they visit the physical store. We understand that you have spent a lot of time and money developing a website that seems welcoming to your customers. Building an extremely powerful visual online presence helps establish an authority in your industry.
- No matter how your customers access your site, you want those factors to be visible online. You want the social media widget to look as good on a tablet or smartphone as on a computer. Because your customers and visitors no longer stop for anything.
- A responsive website enables clients to contact your company directly without sitting in front of a computer. It can also increase the efficiency of your marketing effort from a marketing viewpoint. It can be done by enabling potential clients to contact you right away.
- A flexible site design increases your marketing alternatives because mobile devices are frequently used in modern marketing to increase the effectiveness of advertisements.
- According to the Invision app, there are currently 8.54 billion unique devices. Apart from that, Google also considers mobile-friendliness as a parameter for ranking.
Simple Ways To Make a Responsive Website and also increase your brand awareness
Below are some of the simplest ways you can use to make your website responsive and improve brand awareness simultaneously. Have a look at the list.
#1 Enhance User Experience
After millions of unique mobile devices arrived, it has become a common user experience hurdle for website owners.
If you are redesigning your website, optimize the site speed. Remember that site speed optimization is the core of a website.
Therefore it is important that your website speed aligns with the demands of the visitors and get things done as fast as possible because there are heavy chances that your website visitors will jump to some other website.
#2 Use Attractive Headlines
Your website copy is the voice of your brand. So write it carefully. More importantly, you should always use catchy headlines. Make sure to use keywords in your headlines.
Remember that search engines give more weightage to headlines than the content.
So pick the right titles to make it stand out from the crow and significantly improve the overall user experience.
#3 Embed Social Media Widget
If you are a business owner, we assume you already have a website. Thus, you can use any social media aggregator tool to embed a responsive social media widget like LinkedIn Widget. Luckily, these tools are code free. It means you do not have to worry about learning to code. You can also manage such tools even if you are not a tech-savvy person.
The best part about these tools is that these tools are fully customizable. It means you have total control over the creative appearance of your LinkedIn widget for HTML, WordPress, Wix or any website. You can adjust the height and width of the widget, and change the color and fonts according to your brand image. Apart from that, you can also add a banner to your widget. It will help you to hight the ongoing marketing campaigns.
Using the moderation panel, you can remove the posts you do not want to showcase on your widget.
If you do not use a responsive design, you risk your website not looking welcoming to your customers. Imagine your clients or visitors going through your website and noticing the wrongly aligned menus, badly proportioned images, and fonts that do not suit your brand image.
Will it leave a good impression on your website visitors?
Will it convey your brand message?
In such a scenario, you can use the ways mentioned above to make your website responsive and improve your brand awareness simultaneously.
So use the methods and let us know in the comments below if they helped you.